Promo

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Ok well I suck. :crazy:
I agreed to speak at my local RWA chapter (before the sale when I thought I’d have time to put this all together) this month on epublishing and self-promotion.

So, I need your help……..Lurkers, readers and writers…….If you feel like playing along just email me your answers at cece @ celiastuart dot com

READERS
1. How do you find new ebook authors?
a) Promo posted on loops
b) Excerpts posted on loops
c) Publisher announcements of new releases
d) Other (and if so what?)

2. Publishers announcements of new releases aside, does the promotion posted on loops like TRS, FAR Chatters, etc. influence your buying or seriously annoy the living daylights out of you?


AUTHORS
1. Self-promotion–love it or hate it?

2. Budget–how much are you willing to spend monthly on self-promotion?
a) less than 25/mo
b) less than 50/mo
c) less than 100/mo

3. Do you base your budget on a percentage of sales?

4. Your biggest promo flop?

5. Your biggest promo success?

6. What do you do promo-wise on a regular basis?
a) pay for banner ads (and if so on how many sites at any given time?)
b) schedule chats
c) blog or participate in a group blog
d) send out a newsletter
e) other (and if so what?)

7. If you’re epublished, why did you chose your epublishers?

8. How many books have you published?

Edited to add 9. Do you pay for someone to do your promo for you, and is it worth it?

Again if you don’t want to post your answers here you can email them to me.

17 thoughts on “Promo

  1. I love the new blog, Cece! I’m too new of a newbie to be of any use to you on your survey, though. Nice to see you back!

  2. I can’t wait to read your answers, Cece! These are all questions I’m thinking about right now. I’m going to link over to you and see if we can’t drum up some more comments that way.

  3. AUTHORS
    1. Self-promotion–love it or hate it?

    Hate it.

    2. Budget–how much are you willing to spend?

    *c) less than 100/mo

    3. Do you base your budget on a percentage of sales?

    No, I base it on the release and the publisher releasing the book.

    4. Your biggest promo flop?

    Pencils and high heel sharpeners.

    5. Your biggest promo success?

    Nothing so far. I’ve ran ads in RT. Never saw a change in sales.

    6. What do you do promo-wise on a regular basis?

    *c) blog or participate in a group blog

    *e) other (and if so what?)

    Run contests on occasion.

    7. If you’re epublished, why did you choose your epublishers?

    I’d heard a lot of wonderful things about EC and decided to give it a try. I also thought it was a good place to get my chops together.

    8. How many books have you published?

    Ten

  4. AUTHORS (Eve Asbury/Gayle Eden:fly:

    1. Self-promotion–love it or hate it?
    Hate it, but feel it is necessary. Who else is going to do it…

    2. Budget–how much are you willing to spend?
    I spend $25-40 per month. I have more than one book out so it requires more spots. Thats not counting my RT ads.

    3. Do you base your budget on a percentage of sales? Nope.

    4. Your biggest promo flop?
    I’d guess in Feb when I decided to spend a chunk on several books and bought cover space everywhere. Half were buried on back pages, half were so small you couldn’t find them, some just never showed up…

    5. Your biggest promo success?
    MY FIRST book, WHISPERS IN THE DARK. I have no idea if RT ad helped. I rather think I sold on word of mouth before the ad.

    6. What do you do promo-wise on a regular basis?

    Put up book covers, do chats, yahoo groups.

    *c) blog or participate in a group blog

    *e) other (and if so what?)

    7. If you’re epublished, why did you choose your epublishers?

    I had too many manuscripts (24)and the trad publishers were going chic lit. Besides, I wanted to build a fan base first…then do NY, sorta backwards but that is so me lol. An umm CeCe encouraged me to try it. lol

    8. How many books have you published?

    8 going on 9, soon will have 12 in almost as many months…(wince) I am now blind and brain numb…

  5. READERS
    1. How do you find new ebook authors?

    Mainly a review, posted by someone whose opinion I trusted. Or an excerpt posted on a blog/website/review site and/or publisher site.

    I’m not on a lot of loops these days, and the one’s I’ve not deleted I tend to be on ‘digest’ so rarely do I follow through on promo links, and I’ll skimm right past excerpts posted (darn digests are already long enough!) S

    An interesting title/blurb, followed up by a hooky excerpt (and good cover art) will get me open my wallet.

  6. READERS
    1. How do you find new ebook authors?
    a) Promo posted on loops
    b) Excerpts posted on loops
    c) Publisher announcements of new releases
    d) Other (and if so what?)

    D) word of mouth / readers’ recommendations.

    A) this pisses me off very easily/my eyes tend to glaze over whenever I see this sort of thing.
    B) my eyes tend to glaze over whenever I see this sort of thing
    C) my eyes tend to glaze over whenever I see this sort of thing

  7. Reader here.

    READERS
    1. How do you find new ebook authors?
    Oh god I hate A through C. Mainly because they deal with yahoo groups.
    d) Other (and if so what?) – Mostly word of mouth now from other bloggers. I can’t stand the yahoo groups anymore. If it isn’t a newsletter style group, most are now on no mail. I feel like I can never trust the opinions of the people at them because they never seem to be honest. Too much groupie-ness going on. Most bloggers seem more honest.

    2. Publishers announcements of new releases aside, does the promotion posted on loops like TRS, FAR Chatters, etc. influence your buying or seriously annoy the living daylights out of you?

    Seriously annoys me. It just gets to be WAY too much, so I just gloss over it all and delete them. I do get some newsletters from pubs, like EC, but avoid most others. And I browse some pubs sites, but avoid a whole lot more because of their horrid web design. So those don’t get my money.

  8. READERS
    1. How do you find new ebook authors?

    Publisher announcements and reading excerpts. Promo is promo, & I’m gonna wind up judging for myself without the hype anyway.

    2. Publishers announcements of new releases aside, does the promotion posted on loops like TRS, FAR Chatters, etc. influence your buying or seriously annoy the living daylights out of you?

    Seriously annoy would be putting it mildly.

    AUTHORS
    1. Self-promotion–love it or hate it?

    Hate with every fibre and molecule of my being.

    2. Budget–how much are you willing to spend monthly on self-promotion?
    a) less than 25/mo (so far).

    3. Do you base your budget on a percentage of sales?

    No, but if they get large enough, I may.

    5. Your biggest promo success?

    Possibly the blog. *snicker*

    6. What do you do promo-wise on a regular basis?
    c) blog or participate in a group blog
    d) send out a newsletter
    e) other (and if so what?)–threaten bodily harm.

    7. If you’re epublished, why did you chose your epublishers?

    I read a few, went with the ones who seemed to be doing QUALITY stuff, with contracts I considered fair. And decent cover art–YES, PLEASE.

    8. How many books have you published?
    4 E-books.

  9. Jill funny enough, I don’t see a ton of word of mouth about epubbed authors. Hmmmm :wth:

    I will say this, we were talking over on another blog a few weeks back and I realized I’ve bought a TON of new authors in the last year and mostly from blog-hopping!

  10. RAine you forgot something–you also use the cats to blackmail folks into buying your books which, frankly, I think is ingenious! :pimpn:

  11. Having helped many e-book authors promote, I’d have to say that the best promo is word of mouth.
    I spend a lot of my time linking authors up with review blogs and websites. Sure I submit press releases and ezine articles but the best return is still sending individual e-mails, the one to one touch.